When you’re pregnant, your body goes through a lot of changes. The majority of those changes are a wonderful part of motherhood. But some—like stretch marks and itchy, dry skin—can be extremely uncomfortable.

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To make matters worse, stretch marks and itchy skin can occur in the exact same spot, at the exact same time. As if one wasn’t bad enough, now you’ve got two! But before you get frustrated, let Mustela’s experts show you how to treat and prevent itchy stretch marks before they become a major problem.

Along the way, we’ll answer some very important questions, such as:

  • What are stretch marks?
  • Why do stretch marks become dry?
  • How should you treat and prevent itchy stretch marks?

We’ll also give you five simple steps to treat and prevent even the most stubborn itchy stretch marks. Let’s get started!

What Are Stretch Marks?

Stretch marks are small tears that start in the middle layer of your skin (the dermis) and extend up into the top layer of your skin (the epidermis). Under normal circumstances, your skin can stretch without tearing, thanks to the naturally occurring collagen and elastin fibers that add an elastic quality to your skin. But when your skin exceeds its ability to stretch or stretches too fast, tearing and scarring occur. The result is white, sometimes discolored lines on your belly, thighs, and chest.

Stretch marks usually form gradually over the span of a month or two, so there’s little pain involved. When a tear first occurs, your body gets right to work healing the “wound,” but the skin on top of the stretch mark can stay tight and extremely dry long after the tear has been healed. It’s this latter issue—dryness—that makes the problem even worse.

Why Do Stretch Marks Become Dry?

Dry skin is the result of a weakening—or the complete breakdown—of a layer of fat, oil, and water (the hydrolipidic barrier) on the surface of your skin. When the hydrolipidic barrier stops working correctly, small holes can form.

These holes allow vital moisture to evaporate quickly into the air. The lack of moisture in and next to your skin leads to dry, itchy patches.

Unfortunately, dry skin is often caused by an internal imbalance of hormones that prevents the hydrolipidic barrier from functioning at 100%. That hormonal imbalance is at its worst during pregnancy. The likelihood, then, of developing dry skin while you’re pregnant is very high because of all the hormones that are released during those nine months.

To sum up, itchy stretch marks are actually two separate problems: dry skin and small scars. The first part you want to address is the itchiness, because it’s the most disruptive and uncomfortable. After you have the itchiness under control, then you can start to treat the stretch marks underneath. Or better yet, treat both problems at the same time with the following suggestions.

How Should You Treat & Prevent Itchy Stretch Marks

The best way to deal with itchy stretch marks is to treat early and often. Don’t wait until the stretching and itchiness has started. Begin adding the following practices into your daily skincare routine as soon as you know you’re pregnant.

1) Apply A Hydrator & A Moisturizer At Least Three Times A Day

One of the things that keeps your skin smooth, supple, and healthy is moisture. When you get right down to it, moisture can prevent and treat both stretch marks and dry, itchy skin.

Moisture makes stretch marks less visible by promoting the growth and activity of the collagen and elastin that give your skin its elasticity. Moisture also heals dry skin by keeping all three layers (hypodermis, dermis, and epidermis) soft and pliable.

Now that you know moisture can be used to lessen the effects of both stretch marks and dry skin, you may be wondering about two of the words we used in the subheading for this section: hydrator and moisturizer. Aren’t those the same thing? Not exactly. In fact, they actually perform two separate functions.

A moisturizer, once applied, forms a layer on the surface of your skin that locks moisture in and prevents it from evaporating. You might think of moisturizer as a hydrolipidic barrier in a bottle (or tube). A hydrator, on the other hand, is designed to actually put new water into your skin.

Think about it this way: a hydrator is like boiling water in a pot. As long as the water’s there, you’ll have moisture in the pot. But boiling water evaporates. How do you keep the moisture in the pot? With a lid. A lid placed on top of a pot of boiling water keeps the steam where it belongs—inside the pot.

Using the boiling water analogy above, consider what happens to the moisture in your skin. It’s constantly evaporating—sometimes more than you’d like. You need something to stop the process. The best way to keep the water on the surface of your skin from evaporating away is to cover it with a moisturizer.

To get the most out of a hydrator and moisturizer combination, you want to apply the hydrator first. We recommend a product like Mustela’s Stretch Marks Oil to put the most hydration into your skin. After you’ve applied the hydrator, top it off with a moisturizer to lock in the moisture. We recommend a natural-based product, like Mustela’s Soothing Moisturizing Balm, to not only moisturize, but to also encourage skin elasticity.

2) Massage Your Skin With Oil To Treat Itchy Stretch Marks

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Massaging stretch-marked skin is a great way to break up the scar tissue that makes lines permanent. It can also be an effective way to heal itchy skin when you use an oil product during the massage. Oil-based products, like Mustela’s Stretch Marks Oil, contain natural ingredients like beeswax, shea butter, and musk rose.

The combination of these ingredients:

  • Improves your skin’s elasticity.
  • Helps your skin withstand stretching.
  • Keeps your skin feeling supple and silky-smooth.

The oiliness of the product also reduces friction so your skin doesn’t get damaged further.

Tips For A Great Stretch Mark Reduction Massage

  1. Pour a bit of Mustela’s Stretch Marks Oil into the palm of your hand.
  2. Rub your hands together to spread the oil evenly.
  3. Gently massage stretch-marked skin by alternating between small circular motions and an easy kneading action.
  4. Focus on one area for five minutes before moving on to another area.
  5. Add more oil as needed or if your skin starts to feel too warm.

This soothing massage is great to do at the end of the day while watching TV or before going to sleep. Just leave the oil on when you’re finished so it can continue to soothe and heal.

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3) Wash With A Gentle Moisturizing Cleanser

Bathing is a necessary part of a healthy lifestyle, but the way you kept clean before you conceived may not work as well once you’re pregnant. This is because your body’s going through a lot of changes, and your skin’s chemistry is reacting to a surge in hormones.

Before you became pregnant, a steaming-hot shower and a bar of regular soap may have been all you needed. Now that you’re pregnant, however, your skin is much more sensitive and prone to drying. The hot water and the harsh soap only exacerbate this problem.

That’s why we suggest showering with lukewarm water and a gentle moisturizing cleanser. This combination will help protect skin from becoming excessively tight and dry.

4) Pat Your Skin Dry Instead Of Rubbing

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The friction caused by rubbing dry, damaged skin with a towel only makes the problem worse. It doesn’t even matter if the towel is made from the softest material on Earth. The heat and friction are still going to cause irritation.

Remember, your dry skin has “holes” in its hydrolipidic barrier, which means that moisture can evaporate off the surface. It also means that external toxins like dirt, dust, pollen, and rough material can make your skin red and itchy. This is because a weak hydrolipidic layer (which results from the lack of adequate moisture) isn’t able to provide sufficient protection against that rough material.

With that in mind, we recommend patting yourself dry after a shower or bath, instead of rubbing. This removes the water without irritating your skin or further damaging the protective layer.

5) Use Specially Formulated Creams For Prevention And Treatment

The best way to prevent and treat itchy stretch marks while you’re pregnant—and after—is to use a specially-formulated stretch mark prevention or firming cream, such as Bust Firming Serum, or Stretch Marks Cream.

These products contain natural ingredients like baobab, pomegranate, and avocado peptides that improve your skin’s elasticity and help it withstand the stretching that comes with being pregnant. We also strongly recommend continuing to use these products for a few months postpartum to help increase your skin’s elasticity as your body continues to change. And because all of Mustela’s products are hypoallergenic and free of harmful chemicals—like phthalates, caffeine, and alcohol—you don’t have to worry about the health of your baby while breastfeeding.

Yes, Itchy stretch marks can be a frustrating problem during pregnancy, but if you follow the tips in this article, the issue will become much more manageable.