Celebrating 75 years of softness all year long

Mustela has been by your side since 1950—through every cuddle, bath, and milestone. Now, we're celebrating 75 years of care with a full year of free community events—our version of birthday parties!—designed to give back, connect, and spread softness. Because celebrating 75 years isn’t just about looking back—it’s about continuing to grow together, with care at the heart of everything we do. Explore highlights from past celebrations and see what’s coming next—we’d love for you to join the celebration.