Caring for your baby

Fragile and vulnerable, your baby’s skin is also rich in unique and valuable cell potential that it’s vital to protect. Every day, it needs special care to help it retain all its potential and softness. Get our tips on taking care of your baby...

Atopic eczema is an increasingly common skin problem that leads to extreme dryness, itchiness and skin discomfort that can be intense.


Your baby’s skin has a wealth of unique cell potential, but it is also delicate and undeveloped: it doesn’t yet function as a complete protective barrier.


The diaper area’s very delicate skin can easily become irritated, especially during the baby’s first year of life. Up to 60% of infants are affected during the first 12 months.


During the first few weeks of life, babies may have small yellowish crusty patches, greasy to the touch, on their scalp or top of their face. This is “cradle cap”.


Your baby’s skin is rich in potent cells that are at their maximum strength at birth. This unique and precious resource is also extremely vulnerable to the external environment.