Mustela initiated its international development as early as 1955. Today, the brand is sold in about forty countries, through its own subsidiaries or distributor companies. Group subsidiaries have been set up in Spain, Portugal, Italy, Belgium, Switzerland, Mexico and the USA, and participate actively in the international reputation of the brand.

Mustela is the leading cosmetic brand in the European pharmaceutical market for baby products. Mustela owes this success to the esteem in which it is held by consumers and its partners: pharmacists and healthcare professionals. In France, Mustela products are present in 90% of all pharmacies and used in more than 50% of maternity units for the care of newborn.

Growing steadily, Mustela now sells more than 10 million products a year throughout the world.