Mustela.. The skin care specialist for baby and mother-to-be.
In 1950, the very first Mustela® product was created. At this time mothers were searching for a product designed specifically to cleanse the delicate skin of their newborn babies without the harsh drying effects of ordinary soaps used at the time. By combining gentle cleansing ingredients with moisturizing sweet almond oil, Mustela® revolutionized the daily bath routine, by creating one easy to use product, Mustela® Cleansing Lotion for Babies.
From these modest beginnings, Mustela® has grown to become a true umbrella brand with a comprehensive line of skin care products for babies, the world’s first line of UV Protection Products totally free of chemical filters, a line of maternity skin care products and most recently, a product line dedicated to address the most common skin problems of newborns, babies and children. |
Mustela : More than 55 years of expertise
Since 1950, Mustela's know-how has expressed itself through the development of products specially formulated for newborns, babies and children and mother's to-be. More recently, Mustela® has put all its expertise at the service of babies with skin problems; such as, atopic dermatitis (eczema), moderate to severe diaper rash and cradle cap.
1950
- Birth of the Mustela Cleansing Lotion for the 860,000 French newborns.
- Creation of the Mustela brand name and the "Laboratoire d'Expansion Scientifique Moderne" Group.
- Very soon afterwards, opening of the manufacturing facility in the south of Paris.
1960
- Creation of the Mustela Sun Product range, to protect sensitive skins.
- Each month, 60,000 Mustela "Congratulations on Baby" packages are distributed in maternity units and clinics throughout France.
1964
- Launch of Cold Cream skin care and Super-fatted soap.
- Creation of the Belgian and Italian subsidiaries (Belgium: 163,000 births, Italy: 926,000 births).
- Entry into the Mexican market (1.3 million births).
1971
- Creation of the Spanish and Swiss subsidiaries (Spain: 660,000 births, Switzerland: 20,000 births).
- Launch of Baby Shampoo.
1979
- Creation of the Portuguese subsidiary (120,000 births).
- Launch of the Mustela for Women line, which was later to become "Mustela Soins Complices".
1982
- Creation of the Mustela® Foundation, its objective to "encourage work on the development of young children and their relationships with their environment: http://www.fondationmustela.com/
- Launch of the Bubble bath and Skin Freshener.
1987
- Launch of Vitamin Barrier Cream and 2 in 1 Hair and Body Wash.
1989
- Mustela® creates its mascot, Musti Bear.
- Mustela® launches Babie's Day , an event which is now celebrated in April throughout Europe in all partner pharmacies.
- Creation of the U.S.A subsidiary (3,980,000 births).
1990
- Mustela® launches its first Cleansing Cloths/diaper wipes. They offer quality and practicality for busy parents.
- Musti celebrates his 1st birthday with his Eau de Soin Gift Set.
- Launch of Foam shampoo for newborns, Body Emulsion, Hydra Bébé and Hydra Stick.
1994
- To fulfil the specific needs of pregnant women, Mustela launches the Mustela 9 Months line, the only product line on the market designed specifically to accompany skin changes during pregnancy.
- Launch of Dermo-Cleansing, a cleansing gel which is now used in more than 50% of French maternity units.
1999
- Launch of PhysiObébé no-rinse cleansing fluid, a new way to cleanse the skin (JPMA Innovation Prize, USA)
- To meet the dermatological needs of children suffering from mild skin disorders, and at the request of pediatricians, Mustela launches the Dermo-Pediatrics range with Stelatopia.
- Mustela initiates a press communication in parenting magazines.
2000
- Creation of the German subsidiary (800,000 births).
- Reformulation of Hydra-Bébé face, Hydra-Bébé body and Foam Shampoo for Newborns, to ensure improved efficacy.
- Mustela Bébé's packaging takes on a new lease of life with Musti Bear.
2001
- Inauguration of the new Research and Development Center.
- In France the Dermo-Pediatrics line, launch of Stelatria, a dermo-repairing treatment product for irritated areas of the skin.
- Mustela continues to innovate and makes its new, international website available to consumers : www.mustela.com
- Mustela® USA launches its new consumer site www.mustelausa.com.
2002
- Launch of the Massage oil, a pleasurable product designed for the well-being and relaxation of babies and children. This innovation received an Oscar in the dermopharmacy category in Cosmétique Magazine's 2003 Oscars.
- Mustela 9 Months expands its offer by launching the 1st Post Partum Body Restructuring Gel..
- To gently cleanse baby's face in a single step, Mustela Bébé launches the PhysiObébé facial cleansing cloths.
2003
- Mustela initiates a new communications campaign, built around two complementary pillars: the medical and the emotional aspect.
- Launch of the Relaxing Bath with Cleansing Milk to offer babies a soothing moment of pleasure, thereby preparing them for sleep.
2004
- Mustela Dermo-Pediatrics offers a genuine innovation in diaper rash skincare thanks to a unique combination of 3 anti-enzymes with the launch of Stelactiv.
- Mustela Sun Protection innovates by offering the 1st sun protection range for babies and children combining 100% photoprotection sunscreens and double cellular protection.
2005
- Mustela Bébé goes further in caring for dry skin with a new-generation Cold Cream from the research of the Expanscience Laboratories.
- Cold Cream Nutri-protective (Cold Cream and Ceramides complex).
- Mustela Dermo-Pediatrics offers an innovative product in cradle cap care: Stelaker kerato-regulating care.
2007
- To expand its Post Partum offerings, Mustela 9 Months launches a major innovation: the first post partum nutritional supplement: Post partum body firming activator.
- In the Dermo-Pediatrics line, launch of the Stelatopia No-rinse cleansing water completes the Stelatopia regimen for daily hygiene and hydrates to treat dry and eczema-prone skin.
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